5 Marketing tips for Small Business Owners

Updated: Dec 27, 2021


Every business has to start at some point as a small business. What will define the success of your business is strategic moves that you take; whether it is online or offline. Read on to discover five key pointers you should keep in mind as a business owner.


Market Research

Unless your business is truly unique, there is a high chance that there are several other businesses around you, that have made their foothold in the industry or niche you are in. Conduct conducive market research to find out what has worked best for your competitors and improvise your strategy from there.

Meet your customers Online

Are you showing up where your customer is spending most of their time these days, meaning online? Before any purchase, a customer these days spend a considerable amount of time researching online for services and products. It is imperative to have your business presence online via a website that presents all the important information about your business. Having your business listed in Google My Business is also an important move, which will help a nearby customer discover your business when they are searching for a product or service similar to what you offer. Think of 'Google My Business listing as the ‘We are open for business’ sign you would hang at your store window.


Use the power of social media

Social media can be useful to share interesting facts, true stories, and other important information about your business such as any upcoming promotions, events, or offers. This is the fastest way to convey a message to your customers and social media marketing targeted at a clearly defined audience will bring your business, more leads.

Grow your network

So you have ten great customers who love your product or service to bits. Use them as your brand ambassadors to grow your business network; both online and offline. Referral programs and Influencer marketing programs have proven to be highly successful strategies to grow a business's customer network and brand awareness. Encourage your loyal customers to spread the word via their social media channels in return for a deal that suits your business and see how that will help your customer base, grow.

Be consistent

Just being present online won’t be enough to grow your business. A consistent content plan and content strategy are needed for all your online channels. If you do not have a content creator or an employee to help you with creating original content for your business, it is time you invest in someone who can do this for your business regularly. Great content and frequent digital communication will drive customer engagement, which in turn will build your brand awareness and more potential clients will discover your business online.

We at Etoile Social, aim to help small and medium-sized businesses establish a strong digital presence online. From content creation, website development to social media management; our team is here to empower you and take your business to the next level. Get in touch with us today to get a customized digital marketing solution for your business.




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