5 Ways to Market your Restaurant Business Online

Ah! The joy of good food! Are you in the food business and own your restaurant? Read on to discover five easily actionable marketing tips to help your business build brand awareness online and generate new leads!

Get listed on TripAdvisor

If you search for a restaurant nearby on Google, you will notice that the TripAdvisor listing page of that restaurant is easily listed in the top 5 search results. So, build a website if you haven't already and get listed on TripAdvisor!

Build a yummy Social Media page

We are visual creatures and use this weakness of your customers in your marketing strategy. Get some drool-worthy shots of your dishes and post them on your website and social media. And get ready to answer all those reservation calls from your enticed customers!

Set up an online reservation calendar

If given an option, a customer would rather choose to make a reservation online, than call your restaurant during your specific business hours. This feature on your website ensures a conversion that might otherwise have been lost to a competitor who offers an online reservation calendar. Don't forget to ensure your calendar app functions properly on a day-to-day basis.

Get listed on food delivery service platforms

If you can scale your business to do home deliveries, get listed on platforms such as Uber Eats or Deliveroo. Good food will attract these customers to visit your restaurant in person or call your restaurant directly for delivery. Also partner with restaurant coupon services such as Sodexo, which is widely used by corporate employees. Rely on these platforms to boost your brand awareness and generate new customer leads.

Engage with your customers online

Whether it is responding to comments received on TripAdvisor or your social pages, every restaurant owner needs to spend some time interacting with their customers online. Thank your customers for their positive reviews and resolve any negative reviews received amicably online. This dialogue will not only help build a relationship with your customer but will also help improve your business.

The foodies here at Etoile Social love you and support your business wholeheartedly! Curious to learn how we can help your restaurant create more leads online? Get in touch with us to discover a customized marketing strategy for your business today!

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